Privacy Policy

Section 01

Who We Are

Better-Play.io ("Better Play", "we", "us", "our") operates an independent casino deals comparison and aggregation website. We are not a casino operator, do not accept bets or wagers, and do not hold any gambling licence. Our role is to scan publicly available casino bonus listings and present them to users in a clear, comparable format.

For the purposes of applicable data protection law — including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR 2016/679), and the California Consumer Privacy Act (CCPA) — Better Play is the data controller in respect of personal data processed via this website.

Contact: privacy@better-play.io

Section 02

Data We Collect

We collect only what is reasonably necessary to operate and improve the site. The categories of data we may collect are:

We do not collect payment card details, government IDs, or any special-category data (e.g. health, biometric, or financial account data).

Section 03

How We Use Your Data

We use collected data for the following purposes:

• Site operation: delivering pages, maintaining uptime, load balancing, security monitoring.
• Analytics: understanding which deals and pages attract interest, improving the browsing experience, and detecting broken links or outdated offers.
• Affiliate tracking: logging clicks on casino offer links so we can correctly attribute referrals and receive commission from partner casinos.
• Communication: responding to enquiries or feedback you send us directly.
• Legal compliance: meeting obligations under applicable law, including responding to lawful requests from authorities.
• Fraud and abuse prevention: detecting bot traffic, click fraud, and malicious access attempts.

We do not use your data for automated profiling, behavioural advertising, or selling to third parties.

Section 04

Legal Basis for Processing (GDPR)

If you are located in the UK or European Economic Area, our legal basis for each processing activity is as follows:

Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights and freedoms.

Section 05

Sharing Your Data

We do not sell, rent, or trade your personal data. We may share data in the following limited circumstances:

• Affiliate partners: when you click a casino offer, a tracking token (containing no personal data — only a click ID and timestamp) is passed to that casino's affiliate programme for commission attribution.
• Analytics providers: anonymised, aggregated usage data is processed by our analytics platform (e.g. Plausible or equivalent privacy-first tooling) under a data processing agreement.
• Hosting and infrastructure: our hosting provider processes technical data (IP addresses, request logs) under a data processing agreement and appropriate safeguards.
• Legal authorities: we may disclose data where required by law, court order, or to protect the rights and safety of users or the public.

Section 06

Cookies & Tracking Technologies

We use cookies and similar technologies. Below is a summary by category:

You can manage or withdraw cookie consent at any time via your browser settings. Withdrawing analytics consent will not affect your ability to browse deals.

Section 07

International Data Transfers

Our hosting infrastructure and analytics providers may process data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place, including:

• UK International Data Transfer Agreements (IDTAs) or EU Standard Contractual Clauses (SCCs) as applicable;
• transfers to countries covered by an adequacy decision from the UK ICO or European Commission; or
• the UK-US Data Bridge / EU-US Data Privacy Framework where applicable.

You may request a copy of applicable transfer safeguards by contacting us at privacy@better-play.io.

Section 08

Retention Periods

We keep personal data only as long as reasonably necessary:

• Analytics data: 13 months (rolling), then aggregated and anonymised.
• Server logs (IP addresses): 30 days, then deleted.
• Affiliate click logs: 90 days, then anonymised for accounting purposes.
• Contact enquiry emails: up to 2 years, or until resolution plus 6 months.
• Cookie consent records: 3 years (to demonstrate regulatory compliance).

When data is no longer needed it is securely deleted or irreversibly anonymised.

Section 09

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any right, email privacy@better-play.io. We will respond within 30 days (UK/EU) or 45 days (CCPA). You also have the right to lodge a complaint with the UK ICO (ico.org.uk) or your local supervisory authority.

Section 10

Children

Better Play is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we become aware that a child has provided us with personal data, we will delete it promptly. If you believe a child has submitted data to us, please contact privacy@better-play.io immediately.

Section 11

Automated Decisions & AI

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals. The deal-ranking and filtering system on our site is based on openly disclosed criteria (verified status, bonus value, user filter selection) and does not involve profiling based on individual user data.

We may use AI-assisted tools for content drafting, bug detection, or internal analysis. No personal data submitted via the site is used to train third-party AI models.

Section 12

Security

We implement appropriate technical and organisational measures to protect personal data, including:

• TLS/HTTPS encryption for all data in transit;
• access controls limiting data access to authorised personnel only;
• regular security reviews and dependency updates;
• minimal data collection to reduce exposure.

No online system is entirely risk-free. In the unlikely event of a data breach affecting your rights or freedoms, we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay, in accordance with UK/EU GDPR obligations.

Section 13

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. Material changes will be flagged with an updated "Last updated" date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

Previous versions of this policy are available on request.

Section 14

Contact Us

For any privacy-related questions, data subject requests, or to exercise your rights:

To complain to the UK supervisory authority: Information Commissioner's Office (ICO) — ico.org.uk · 0303 123 1113.